The Potato And Its Societal Effects Essay -- Essays Papers

The Potato And Its Societal Effects The potato had a great effect in Europe during the seventeenth, eighteenth, and nineteenth centuries. The potato was a part of the Agricultural Revolution that took place during this time. The Agricultural Revolution not only had a great impact on agriculture, but society as well. This revolution caused an increase in population. J.G. Hawkes, author of The Potato: Evolution, Biodiversity, and Genetic Resources, notes that the "potato [was] brought to Spain about 1570 by Spanish explorers who discovered it in South America. The potato was grown in the country of Chile. Hawkes also asserts that the potato was most likely brought to England around 1590. However, Redcliffe Salaman, author of The History and Social Influence of the Potato, explains that "the potato was a luxury food in England until the middle of the seventeenth century" (445). The potato helped to revolutionize society. During the eighteenth century the working class of England could not afford bread. Bread prices rose dramatically, but workers wages remained low. This caused a great deal of disease and malnutrition within the working class in England. Salaman notes that "the potato was mainly responsible for remedying this condition amongst the working classes of the country" (435). The potato was used as a substitute for bread because there was a shortage of wheat. The potato helped England to survive a shortage of wheat and bread. The Western Heritage Brief Edition textbook explains that with the potato, "a single acre of land could produce enough potatoes to feed a peasant family for an entire year" (381-82). Salaman offered the evidence of esteemed economist Adam Smith who said, "one acre land under potatoes would yield... ... it was and could not afford food. Potatoes had been the primary source of food for seventy percent of the Irish people. This Famine changed Ireland socially and culturally in many ways. Works Cited - Food and Drink in History: Selections from the Annales. Vol. 5. Baltimore: The John Hopkins University Press, 1979. 5 vols. - Hawkes, J.G. The Potato: Evolution, Biodiversity, and Genetic Resources. Washington, D.C.: Smithsonian Institute Press, 1990.. - Salaman, Redcliffe. The History and Social Influence of the Potato. Cambridge: Cambridge University Press, 1985. - Szabo, Liz. "Interpreting the Irish Famine, 1846-1850." Liz Szabo’s Home Page. http://avery.med.virginia.edu/~eas5e/Irish/Famine.html (25 March 1998). - The Western Heritage Brief Edition. Vol. 2. New Jersey: Prentice-Hall, Inc., 1996. 2 vols.

A Dystopian Future in Brave New World Essay -- Brave New World Essays

Brave New World is a remarkable journey into the future wherein mankind is dehumanized by the progress and misuse of technology to the point where society is a laboratory produced race of beings who are clones devoid of identity only able to worship the three things they have been preconditioned to love:   "Henry Ford, their idol; Soma, a wonder drug; and sex" (Dusterhoof, Guynn, Patterson, Shaw, Wroten and Yuhasz   1).   The misuse of perfected technologies, especially those allowing the manipulation of the human brain and genes, have created a pleasure-seeking world where there is no such thing as spiritual experience, just pleasures of the flesh.   In the face of a transcendent religion, the inhabitants (genetically engineered to exist in one of five classes and condition to believe that the class within which they fall is the best one for them) lose their will to rebel against the capitalistic class-divisions of their society.   Psychological mottoes and rigid class div isions have replaced traditional societal values such as family, religion and freedom.   A wonder drug that removes all psychological pain, the pursuit of carnal pleasures, and the replacement of identity and soul with idol worship of a Henry Ford type savior serve to create a dystopia that is frightening as well as the path already being forged in society when he wrote the work in the early 1930s. Yet when Huxley published the book in 1932, the concepts most frightening in the novel (babies conceived in the laboratory, gene splicing and reproduction, and pharmaceutical wonder drugs to relieve psychic pain) were not realities.   With the successful cloning of farm animals, the development of invitro fertilization, and the rampant prescribing of countless wonder dru... ...ew. Narr. Jenny Sawyer. 60secondRecap, 2010. Web 14 Apr. 2015 https://www.youtube.com/watch?v=mwCy56slJHw Baker Siepmann, K. (ed.) Benet's Reader's Encyclopedia. (3rd edit.) Harper & Row, N.Y.:   1987. Birnbaum, M.   Aldous Huxley's Quest For Values.   Univ. of Tennessee Press, TENN:   1971. Dusterhoff, A., Guynn, R., Patterson, J., Shaw, L., Wroten, D. and Yuhasz, G.   "Huxley's Brave New World:   A Study Of Dehumanization."   Web 11 Apr. 2015. http://mural.uv.es/madelro/bnwstudyofdehumanization.html Firchow, P. E. The End of Utopia.   Associated Univ. Presses, Inc., N.J.:   1984. Huxley, A.   Brave New World.   Harper & Bros., N.Y.:   1950. Leary, T. and Gullichsen, E.   "Huxley, Hesse And The Cybernetic Society."  Web 24 Apr. 2015. http://downlode.org/Etext/huxley_hesse_cybernetic.html Watts, H. H.   Aldous Huxley.   Twayne Publishers, MASS:   1969.

With reference to several specific moments in the play, explain how you would perform the role of Masha

The part of Masha is a female who starts at the age of 21 and in act3 aged 35.Her clothes are in the colour black so we learn from this she is a melancholy and mysterious character. She is the middle sister out of the three and is married to Kulygin. Kulygin is a high school teacher. She starts by reading a book, whilst whistling. This gives the immediate impression she is quite solemn and subdued. She then says a quote which she repeats later in the play. â€Å"By a curving shore stands a green oak trees, Bound with the golden chain †¦Ã¢â‚¬ ¦Bound with the golden chain†¦.'† Her character seems down at the point because she feels trapped in her marriage to Kulygin. She married him at a young age of 18 and thought he was quite a wise clever man but now she feels stuck in her relationship with him. We learn this later in the play, but at the moment, the character of Masha is dull and unenthusiastic. I would act the part as if I was uninterested in my surroundings and what is going on. I would act unfocused towards the fact it is my sister's name day and I would be indulged in my own pity. She feels trapped in her marriage to him, and is depressed by the reality of life, that she is stuck in this marriage, and in Moscow. I would say lines quite pessimistically and would move around the stage slowly and with my head slightly tilted up as in to be looking to the heavens for help. This would show the audience I am unhappy, and am feeling low. The audience would learn I am unhappy, and would learn soon that it is from my surroundings by which I feel this. Masha does not mind showing her emotions, so I would not hold back my feelings whilst saying my lines and acting in general. The audience would learn straight away that Masha is sad and unhappy with her life. Also is act1, we find out Masha's thoughts of Protopopov. â€Å"I can't stand Protopopov†¦Ã¢â‚¬ ¦You shouldn't invite him.† I would say this line with quite passion, as Masha's character seems quite open with what she thinks. I would seem quite angered at the thought of him. Also, because Masha is already in a bad mood, the mention of some one who she doesn't like upsets her more than usually. I would show this if I was playing the part. This shows the audience she is quite a good judge of character as she later on learns about the affair he is having with Natalya, her brother's to-be wife. They also learn a lot from Masha's derelict that she is to the point and honest with her thoughts. When the part of Veshinin enters, I would make a dramatic change in Masha's tone of voice, and presence on stage. This is because Veshinin is from Moscow, so the 3 sisters are automatically drawn to him. Also, Masha is interested in Veshinin as more than a friend from the beginning, and I would portray this from the moment he walks on stage. We learn this when she becomes excited by having a conversation with Veshinin about Moscow. â€Å"The both laugh delightedly. Masha (animatedly) Ah, I remember!†¦..† I would act this very animated as it says in the directions, and be intrigued about learning about Veshinin. I would forget about the others on stage around me, especially my husband, and stay interested in Veshinin. My face would now be lifted, and focused on Veshinin, my eyes widely opened and a smile on my face. All three sisters have an obsession with Moscow and this would come across in her keenness towards Veshinin. The audience would see that Veshinin's entrance has changed Masha's feelings. They have changed from feeling depressed and down to animated and awake. She emphasises this point when she says: â€Å"I'll stay for lunch.† I would say this line quite abruptly as I want everyone to know I am staying. Also it shows the audience how strong my interest is in Veshinin. The audience would also see me take my hat off, which emphasises the fact I'm staying. Near the end of the act she tells Kulygin she is not going. When he asks why she says: â€Å"Oh right, I'll ho. Just leave me alone, please.† I would say this line whilst not looking at Kulygin, to show that I don't care about him. I will say it with no animation on my face and would be getting cross with him. I feel he is a burden to me so I show this by getting annoyed with him. My tone of voice would sound aggressive and angered, and I would be speaking a little louder than usually. I would pause between saying â€Å"alone† and â€Å"please†, to emphasise the please. This would also so my frustration with him to the audience.This tells the audience Kulygin doesn't interest Masha any more, and she no longer is in love with him. At the end of act1 she repeats the quote: â€Å"By curving shore stands a green oak tree, bound with a golden chain†¦Ã¢â‚¬  Masha is about to be leaving and going back to her house with her husband whom she does not love any more. I would show this by looking depressed and saying this line quite slowly and be thinking of a better life for me as Masha. In act2, Masha is on stage with Veshinin. They are alone, talking about how unhappy they both are. Masha says â€Å"†¦terribly learned, clever and important, so I thought. And now I don't†¦Ã¢â‚¬  I would say this so Veshinin would feel sorry for me and know that I am welcome for something to happen between the two of us. I would look into his eyes when I talk which would show the audience I love him, and look coldly when I talk of my husband so he knows I don't have any feelings towards Kulygin any more. This shows the audience Masha is interested in Veshinin but doesn't want any one to hear to see, as this conversation takes place in the dinning room of the Prozorov's house. Later on in this conversation Veshinin tells Masha he loves her. When he kisses her hand she moves as she knows what she is doing is wrong. When he says it, she says: â€Å"When you speak like that, I laugh, I don't know why†¦..† If I was playing Masha, I would make my face look brighter, and I would star into his eyes lovingly. Because of her character, I feel she is the type who cannot hide her true emotions, so at this precise moment of intensity between the two of them, she probably wouldn't care what she looked like. The audience would see the love Masha feels for Veshinin through how she looks at him. When Veshinin leaves during the act, Masha becomes aggressive. â€Å"Oh, get away! Stop pestering me, leave me in peace†¦.† As I mentioned earlier, her character is quite open with her emotions. Because Veshinin, has left Masha is now upset and angered. I would say this line very snappy and loudly as my whole frame of mind has moved from love to anger. The tone of my voice would have completely changed. They would now be shorter and snappier. This is so the audience can see Masha is upset with Veshinin's exit. When Masha enters Olga and Irina's room during act3, after Veshinin's speech about how wonder he feel life is, her and Veshinin echo each others line: â€Å"Tram-tam-tam†¦Ã¢â‚¬  But this part in the play, Veshinin and Masha both like one another, and this small conversation is a special language they are speaking to each other. Masha is very happy as Veshinin is present in the room, and that he loves her back. From her entrance, I would play the part as if I am happy, quite dreamy, calmly. I would act quite excited as I would be having this secret language with the man I love, but no one else in the room knows what we are talking about. The audience would see the secret verbal affair going on, and would see how no one knows anything is going on. After Veshinin exit's Masha becomes bored, and low again. â€Å"†¦I'm so very, very bored!..† And then she brings up how her brother Andrei is in dept from his gambling problem. Due to Veshinins's exit, Masha focuses on the bad parts of her life again. I would start saying the lines now to the point, and as if I don't care who hears. She is bored now as Veshinin has now left, and so she feels depressed now, and as she is depressed she is thinking of depressing things. I would tell them about Andrei's gambling problem quite bluntly. This would show the audience the effect Veshinin's presence has on Masha. A little later on in the act, after Kulygin has exited, she confesses to her sisters about her love to Veshinin. â€Å"I've a confession to make†¦.I can't keep it any longer†¦.† I would say this conversation with a huge passion as Masha is very in love with Veshinin, and so even talking about him would excite her. I feel she wants something to happen and so coming clean with it to her sisters may hopefully mean that something good may come of it, but this is not so. It's the first bit of happiness any of the 3 sisters have had since they have moved away from Moscow, and that is a reason why this short conversation with Olga and Masha is very important to Mashas part in the play. She is the only 1 out of the 3 sisters who experiences true happiness during the duration of the play. The fact that she is actually in love with someone, and for them to love her back, is extraordinary to them. Ironically, Masha is the only one who cannot move back to Moscow, as she is married to Kulygin, who works in the school in the are they live in now. This upsets Masha more, and is another reason why her love for Veshinin is so important, because it is the only happiness she has had since she has moved. But the reality kicks in when they hear someone approaching the room. She has to now go back to her husband who she doesn't love and pretend she hasn't shared any of this information with her sisters. I would now act solemn and upset again, as once again, I, as Masha, would have to be putting up with sharing my life with a man who I do not love. The audience would see how much Masha loves Veshinin by the passion in her voice and actions when telling her sisters about her feelings. In Act4, it is time for Veshinin to say good bye, as this is the day when all the soldiers are leaving. The atmosphere on stage during this act is a lot calmer than the other 3, as everyone on stage knows the stage in their lives with the soldiers it is nearly over.

Workforce

The workforce is contingent on the willingness of personnel and sites . The workforce is the main concern of employers everywhere. All areas of employment are touched by economics and it consist of the figure of births rates, and the quantity of training each person receives. 100 years ago, most jobs were industrial in nature, what I mean is that individuals worked in factories or on an assembly lines. These types of positions weren't very challenging because it's a situation that was repetitious because the worker repeat steps. Because of new technology today, everything happens to be more demanding, very aggressive and creative. Women are employed within position that once was considered â€Å"only men were productive in. Work shifts are divided into three shifts for several organizations. They're basically eight hours a shift and the employee usually work forty hours a week. Over the years the workforce has added four generation of workers. This has caused a distinctive effect on the workforce and organizations have employed and facing age differences. The HR department has come to the knowledge that the workforce of the past as a consequence will influence the future status of many organizations. They realize that the success of the organization depends on being able to hire workers. Plus the facts show that many people are not retiring but continue to work well past the age of 65. HR specialists find that they're having to formulate additional resolutions to meet the demands relating to the workforce with the aging workers. Which requires HR specialists to understand and be able to execute ways to create jobs and to fill them with acceptable workers. Meanwhile workers and jobs are always transforming so organizations realize that they have diversity and the skill to maintain a balanced workforce being competent to accomplish their goals for the future of the organization. Also, companies have moved to global level with improved technology and communication. Besides more women employees entered the workforce which was not the state 100 years ago where women lives tended to be centered around their families. During World War I changed who the workforce would use once the men were either volunteering or being drafted to serve in the military which resulted in there was no one to fill the positions. So businesses hired the women to work in the men's place. After showing the factories that the women were capable to carry out the duties that the men could do, but they were paid less for the same job. Since then women have demanded rights for equal pay and equal treatment. Because the workforce have become more diverse with gender, age, and culture it has caused organizations to change how they attain workers and maintain their numbers. The older workers are still present in the workforce is making HR to consider alternative ways for hiring, training, and what type of benefits plans to offer as enticements.Today HR managers needs to spend considerable time and money in training in new technology and keep them updated. The future US workforce groups in 2025 would be mostly aged population over 60 years. The workforce I filled with many kinds of technology such as computers, internet, smart phones and many mobile devices that has opened communication where everything seems to move at the speed of light. Therefore, HR will need to be on their toes to meet every task in the future.ReferencesAnderson, B. E. (2000). Journal of Economic Perspectives. Worker Protection Policies in the New, 207-214.DeCenzo, D. A. (2016).Fundamentals of Human Resource Management. Danvers, MA: John Wiley ; Sons.Effortless HR. (2018).Retrieved from The Past, Present and Future Workforce: https://www.effortlesshr.com/blog/present-future-workforce-generations/Huczynski, A. ;. (2010). Organizational behaviour.London: Financial Times Prentice Hall.Khan, A. H. (2012). Impact of job satisfaction on employee performance: An empirical study of autonomous Medical Institutions of Pakistan.African Journal of Business Management, 2697.Micheal Bailey. (2018). Retrieved from Demographic shifts and the HR challenges of the f uture: https://www.michaelbaileyassociates.com/news/hr/demographic-shifts-and-the-hr-challenges-of-the-futureWomen in the Workplace. (n.d.).Retrieved from http://articles.timesofindia.indiatimes.com/2010-09-15/edit-page/28241044_1_indian-women-chinese-women-chinese-counterpart

Decision Making in Product Purchasing

Decision making in consumer purchasing is defined as the psychological process of selecting a particular course of action among other alternatives.   But for one to be able to do this, he must first go through various stages that will enable him be aware of the product and how to obtain it. These transactions are useful especially in determining the purchasing behavior of a consumer. The stages involved in this process are: Awareness this is a stage where a consumer must be aware of the existence of a particular product in the market.   The second stage is interest, meaning, the consumer must be interested in the product he intends to buy. This is then followed by understanding whereby, the consumer should be able to know how the particular product will meet his needs (Baker). The next stage is attitude under this the consumer must be able to develop a positive feeling towards the product. The final stage is the purchase which is the buying decision made by the consumer. Though there are many goods to choose from in the market getting more information about the product by visiting different stores, discussing with friends and relatives, reading, listening and watching advertisements in media and on the Internet helps in the decision making process. Considering the advantages and the disadvantages of the products, the availability of the product in the market and the resources available and how the good will meet my needs is a big part of choosing which products to purchase. The evaluation of the product’s quality, durability and usefulness among others was considered. The following factors enabled me to come up with a decision in purchasing the listed products. Need: The decision of the purchase of the official dress came as a result of need. It was recommended that to attend the meeting; one had to put on a particular kind of clothing.   Research was used in discovering the most cost effective place to purchase the clothing and the particular brand others would be wearing in order to fit the group. The purchase of the perfume was due to the need to have a good fragrance after a shower. The decision making process in this was personal taste (Baker).   It required sampling different fragrances to find the one that was the most appealing. The need for a good toothbrush, tooth paste and the mouth wash was to maintain the good health of the mouth including the teeth, gums, and tongue and maintaining fresh breath throughout the day. Again the decision of a particular kind over another was the result of personal preference.   Toothpaste and mouthwash needs to provide the most appealing taste possible. The need for communicating with colleagues and other members of the family or friends who are far away led to the purchase a mobile phone that would ease communication. Brand loyalty can be a factor in buying a mobile phone, but the best package of services provided for the cost is usually a better deciding factor. The need for a television set was entertainment and to be informed on what is happening globally. Through television we are educated on particular areas of our social lives.   The purchase of a television is often decided by brand loyalty.   People often go back to the brand they have had good luck with in the past.   The need to keep my self healthy by avoiding headaches during the day is why the medicine was bought.   This is decided by what works the best on each individual’s headache.   If it does not get rid of the headache, it is not worth buying. Motives: These are personal forces that make an individual engage in various purchasing activities which therefore satisfies his needs. Since actions are normally affected by motives, the following motives brought the need to buy these particular products. Love, safety, self actualization and esteem were the basic factors that contributed to the purchase of the listed products. Knowledge: Under this, the ability to learn is applied, whereby a persons’ behavior is changed through the information given to the product purchased.   In this case, my knowledge of operating the mobile phone and the television set led me to decide on the buying of these products knowing that there will be no loss or damage caused while operating them. Therefore the knowledge of the product to be bought must also be considered as a leading factor in a consumers purchasing behavior.   It is also important to know which brands and models as well as service packages best fit the buyer’s needs. Attitude: These are defined as the feelings towards a product this can be a negative feeling or a positive feeling this is normally learned through practice and communication with other people in society, through interaction with different people, including friends and family members. A positive attitude towards these products is one factor that leads people towards return purchases of the same product (Hoyer). Personality: This is the characteristics that make an individual unique; this normally derives from inheritance and personal experience. Such characteristics include: Self confidence, friendliness, ambitiousness, and aggressiveness. In different aspects of Lifestyle this is defined as a change towards an individual’s independence that leads to a preference for a particular type of life. For instance the buying of products such as a particular model of a mobile phone was decided upon by the type of mobile phones that a particular class of people in the country posses.   This is often a large deciding factor for brand loyalty, because a person only wants to purchase the brand that the people around them or like them have.   Designer labels are a result of this. Culture and Sub-Culture: These are values, and attitudes accepted by family members and the society at large these factors determine what product is tolerable within the family. This is normally used to determine what people wear, eat, and how they travel. Packaging clothing to include the hang tags and labels that provide information on how to take care of the garment creates a positive attitude towards the garment leading to its purchase. Also, the fiber content and the place of its manufacturer led to deciding on purchasing the item that is probably going to last the longest, require less care and look better. The companies known for better production of these products are known to be implying the best marketing strategies that will enable them to achieve the targeted market these strategies include: Pricing-the company uses the pricing methods to enable its product to reach its marketing standards. Whereby various pricing methods are applied such as Premium pricing this is where the uniqueness of the company product is defined. This pricing is normally high and is totally used where there is a substantial competition of the product in the market. For the company to be able to gain the market share, it therefore applies the penetration pricing whereby, once the company achieves the market share, it increases the price of its product. Also in situations where the company’s need to promote the product in the market, then it uses the promotional method of pricing in which a consumer is asked to buy a product and the purchase is accompanied by a free sample of the product (Hoyer). The place or the channel of distribution, this is the activity that is used by the companies to move their product from the production to consumption. These companies are said to have come across various channels of distribution to enable their products reach the targeted market. This means that they either use the direct or the indirect channels, that is it may be to the consumers directly or through wholesalers. They normally consider the following, in deciding on the type of the distribution channel to use.   They ensure that the market segment the distributor is familiar with in which therefore the distributor is made familiar with the company’s target markets. They ensure that their company policies, strategies and image match that of the distributor. There are various types of channels the producers apply in the distribution of their products this includes: wholesalers, these are said to be buying goods in bulk from the company and selling them in smaller packages for resale by the retailers. They also provide storage facilities for the products. Wholesalers offer the companies a reduced physical contact cost between the producers and consumers. They also use agents who are normally used in international markets; they are used to widen the international market for the goods. Retailers are also used who have a strong personal relationship with the consumers through whom the products are exposed to the buyers, they offer credits to customers thus promoting and merchandising the companies’ products. (Brassington). The internet is also used through which the companies have a geographically wider market and this has enabled their products to reach a wider audience. The other element used by the companies is promotion. This is the marketing communication that is used by getting the products into the market and pushing the consumers to the point of purchasing the products. The following is practiced; Personal selling, this is a way of maintaining personal customer relations in which the sales person acts on behalf of the companies. These sales people are trained and have the personal selling techniques. Advertising is largely   used to create awareness of the products by the consumers so that the companies may gain responses from their target markets. There are many advertising mediums including, print (newspapers, journals and posters.) and electronic(television, internet and radio). Mediums of communication the companies use to create awareness of the products by buyers. Public Relations are also applied by these companies, which has led to a sustained and planned effort in establishing and bringing understanding between the companies and its consumers. Lastly, they use the exhibitions to make new contacts and renewing the old contacts, this is used to increase the awareness of the products to the consumers thus giving the companies an opportunity to meet both the trade and consumers (Kotler). The other customers will not be able to have the same opinions since marketing opportunities increase when customer groups with varying needs and wants are recognized. Markets can be segmented or targeted on a variety of factors including age, gender, location, geographic factors, demographic characteristics, and family life cycle, desire for relaxation or time pressures. Segments or target markets should be accessible to the business and large enough to provide a solid customer base.   Therefore, a business must analyze the needs and wants of different market segments before determining its niche. References: Baker, M. (2000): Marketing Management and Strategy, 3rd edn: Macmillan Business, London. Blythe, J. (2001): Essentials of Marketing, 2nd edn: Prentice Hall, New York, Brassington, F. and Pettitt, S. (2000): Principles of Marketing, 2nd Edn: Prentice Hall, Harlow, New York Hoyer, W.D. and MacInnis, D.J. (2001): Consumer Behavior, 2nd Edn: Houghton Mifflin Company, New York Kotler, P.; Armstrong, G.; Saunders, J. and Wong, V. (1999): Principles of Marketing, 2nd Edn: Prentice Hall, New Jersey Decision Making in Product Purchasing Decision making in consumer purchasing is defined as the psychological process of selecting a particular course of action among other alternatives, this is said to be the simplest process that a consumer needs to apply before purchasing a particular product. But for one to be able to do this, he must first of all go through various stages that will enable him be aware of the product and how to obtain it. These transactions are useful especially in determining the purchasing behavior of a consumer. The stages involved in this process are:Awareness this is a stage where a consumer must be aware of the existence of a particular product in the market, this is because, if a buyer is not aware of the product then there will be no action taken on the purchasing process. The second stage is interest, meaning, the consumer must be interested in the product he intends to buy, therefore he is persuaded by the content of the message that the product is relevant to his needs. This is then followe d by understanding whereby, the consumer should be able to know how the particular product will meet his needs. [1] The next stage is attitude under this the consumer must be able to develop a positive feeling towards the product depending on the persuasive message given about the product by the producers.Then the final stage is the purchase which is the buying decision made by the consumer, this may take some time later after trying to get the shop that stocks the favorite. Though there are many goods to choose in the market the following factors, made me have the knowledge about the listed products that I had to purchase so that they meet my needs, getting more information about the product this was done by visiting different stores ,discussing with friends, relatives, reading, listening and watching advertisements on media and also most information about the products was found on the Internet; through which various comparisons were made by considering the advantages and the disad vantages of the products, the availability of the product in the market and the resources available and how the good will meet my needs. The evaluation of the product’s quality, durability and usefulness among others was carried out. The following factors enabled to come up with a decision in purchasing the listed products.Need: The decision of the purchase of the official dress came as a result of the need whereby it was recommended that to attend the meeting; one had to put on a particular kind of the clothing. The purchase of the perfume was due to the need to have a good fragrance after shower, before leaving the house so that it can bring freshness throughout the day avoiding the odor that come as result of hard work throughout the day. [2]The need for a good toothbrush, tooth paste and the mouth wash was to maintain the good health of the mouth including the teeth, gums, and tongue and maintaining a fresh breath throughout the day.Also the need for communicating with co lleagues and other members of the family or friends who are said to be far led to the purchase a mobile phone that would ease the communication thus enabling the sharing of information among the society members. The need for a television set was to be entertained and to be informed on what is happening globally and also through television we get to be educated more on particular areas of our social lives so this led to the purchase of the good. The need to keep my self health by avoiding the headache cases during the day so for preventive measures the medicine was bought.Motives: These are personal forces that make an individual to engage in various purchasing activities which will therefore satisfy his needs. Since actions are normally effected by motives, the following motives brought the need to buy these particular products. Love, safety, self actualization and esteem were the basic factors that contributed to this purchase of the listed products.Knowledge: Under this, the abili ty of one to learn is applied, whereby a persons’ behavior is changed through the information given to the product purchased and in this case my knowledge of operating the mobile phone and the television set led me to decide on the buying of these product knowing that there will be no loss or damage caused while operating them. Therefore the knowledge on the product to be bought must also be considered as a leading factor in a consumers purchasing behavior.Attitude: These are defined as the feelings towards a product this can be a negative feeling or a positive feeling this is normally learnt through practice and communications with other people in the society, through interaction with different people and friends among them my family members, a positive attitude against these products was developed whereby the decision to all the listed products. [3]Personality: This is the characteristics that make an individual unique; this normally derives from inheritance and his persona l experience. Such characters include: Self confidence, friendliness, ambitiousness, and aggressiveness in different aspects ofLifestyle this defined as a change towards an individual’s independence that leads to a preference for a particular type of life. For instance the buying of products such as a particular model of a mobile phone was decided upon the type of mobile phones that a particular class of people in the country posses and also the preferred type of perform that is normally used by the particular class of people.Culture and Sub-Culture: These are values, and attitudes accepted by the family members and the society at large these factors determine what product is tolerable within the family. This is normally used to determine what people wear, eat, and travel.Packaging of the clothing that included the hang tags, labels that provided information on the instructions on how to take care of the garment created the a positive attitude towards the garment leading to i ts purchase also the fibre content and the place of its manufacturer led to deciding on purchasing the good.These companies are known for the better production of these products are known to be implying the best marketing strategies that will enable them to achieve the targeted market these strategies include:Pricing-the company uses the pricing methods to enable its product reach its marketing standards. Whereby various pricing methods are applied such as Premium pricing this is where the uniqueness of the company product is defined. This pricing is normally high and is totally used where there is a substantial competition of the product in the market. For the company to be able to gain the market share, it therefore applies the penetration pricing whereby, once the company achieves the market share, it increases the price of its product. Also in situations where the company’s need to promote the product in the market, then it uses the promotional method of pricing in which a consumer is asked to buy a product and the purchase is accompanied by a free sample of the product. [4]The place or the channel of distribution, this is the activity that is used by the companies to move their product from the production to consumption. These companies are said to have come across various channels of distribution to enable their products reach the targeted market. This means that they either use the direct or the indirect channels, that is it may be to the consumers directly or through wholesalers. They normally consider the following, for them to decide on the type of the distribution channel to use; they ensure that the market segment that the distributor is familiar with in which therefore the distributor is made to be familiar the company’s target markets. They ensure that their company policies, strategies and image match with that of the distributor.There are various types of channels that the producers apply in the distribution of their products this include: wholesalers, these are said to be buying goods in bulk from the company and selling them in smaller packages for resale by the retailers, they also provide storage facilities for the products, wholesalers offer the companies a reduced physical contact cost between the producers and its consumers. They also use agents who are normally used in international markets; they are used to widen the international market for the goods. Retailers are also used who have a strong personal relationship with the consumers through whom the products are exposed to the buyers, they offer credits to customers thus promoting and merchandising the companies’ products. [5]The internet is also used through which the companies have a geographically wider market and this has enabled their products to reach a wider audience. The other element used by the companies is promotion, this is the marketing communication that is used by get the products in the market, pushing the consumers to the po int of purchasing the products, the following is practiced; Personal selling, this is a way of maintaining personal customer relations in which the sales person act on behalf of the companies, these sales people are trained and have the personal selling techniques.Advertising is largely   used to create awareness of the products to the consumers so that the companies may gain responses from their target markets, under this there many advertising mediums including, print (newspapers, journals and posters.) and electronic(television, internet and radio) mediums of communication the companies choose to create awareness of the products to buyers. Public Relation is also applied in these companies, which has led to a sustained and a planned effort in establishing and bringing understanding between the companies and its consumers.Lastly, they use the exhibitions to make new contacts and renewing the old contacts, this is used to increase the awareness of the products to the consumers th us giving the companies an opportunity to meet both the trade and consumers. [6]  The other customers will not be able to have the same opinions since marketing opportunities increase when customer groups with varying needs and wants are recognized. Markets can be segmented or targeted on a variety of factors including age, gender, location, geographic factors, demographic characteristics, and family life cycle, desire for relaxation or time pressures. Segments or target markets should be accessible to the business and large enough to provide a solid customer base.   Therefore, a business must analyze the needs and wants of different market segments before determining its niche.References:Baker, M. (2000): Marketing Management and Strategy, 3rd edn: Macmillan Business, London.Blythe, J. (2001): Essentials of Marketing, 2nd edn: Prentice Hall, New York,Brassington, F. and Pettitt, S. (2000): Principles of Marketing, 2nd Edn: Prentice Hall, Harlow, New YorkHoyer, W.D. and MacInnis , D.J. (2001): Consumer Behavior, 2nd Edn: Houghton Mifflin Company, New YorkKotler, P.; Armstrong, G.; Saunders, J. and Wong, V. (1999): Principles of Marketing, 2nd Edn: Prentice Hall, New Jersey[1] Baker, M. (2000): Marketing Management and Strategy, 3rd edn: London. Macmillan Business  [2] Baker, M. (2000): Marketing Management and Strategy, 3rd edn: Macmillan Business, London.  [3] Hoyer, W.D. and MacInnis, D.J. (2001): Consumer Behavior, 2nd Edn: Houghton Mifflin Company, New York[4] Hoyer, W.D. and MacInnis, D.J. (2001): Consumer Behavior, 2nd Edn: Houghton Mifflin Company, New York[5] Brassington, F. and Pettitt, S. (2000): Principles of Marketing, 2nd Edn: Prentice Hall, Harlow, New York[6] Kotler, P.; Armstrong, G.; Saunders, J. and Wong, V. (1999): Principles of Marketing, 2nd Edn: Prentice Hall, New Jersey

Stationery Supply Proposal

Intellect Resources Limited 2, Kolawole Sebili Street Killa B/Stop, Iyana Ejigbo Ejigbo, Lagos [email  protected] com Intellect Res. Ltd Intellect Res. Ltd Intellect Resources Limited BOOKS AND GENERAL STATIONERY SUPPLIES 25 June 2011 Prepared By:Ige Michael Olatunde Sales Officer Prepared For: XXXX Nigeria Limited. DESCRIPTION XXX Nigeria Limited requires an a prompt and economical supply of general office stationery and related materials.Intellect Resources Limited is committed to supply books and general office stationery to XXX Nigeria limited in a prompt and cost effective manner to avoid unnecessary delays in XXX Nigeria Limited service deliveries, office operations, etc. OBJECTIVE 1. To employ the best practices in the conduct of business 2. Supply of goods that meet the requirement of client 3. Provide prompt and timely supplies irrespective of client location and status 4. Provide a network that ease access to urgent requirement and supplies 5.Make available a pedestal for customization of office equipment and preserve identity SCOPE OF SERVICE Our services include but not limited to the following 1. Supply of basic office consumables and supplies, mailing supplies, small office electronics, multimedia storage devices, ink and toner supplies and light office machines. 2. Supply of academic books ranging from creche to higher education books 3. Supply of business and motivational books 4. Conferencing and Meeting support services 5. Customisation of office equipments and identities 6.Library and allied services COST SUMMARY The following tables shows the estimated cost of stationery and office consummables supplied by our organisation. Basic Office Supplies No| Item| Brand/Make| Price/unit| Comments| 1| File fastener| | | | 2| Paper binder| | | | 3| Pape rings| | | | 4| Key tag| | | | 5| Foldback clips| | | | 6| Mounting tacks| | | | 7| Thimblettes| | | | 8| Rubber band| | | | 9| Adhesive tapes| | | | 10| pens| | | | 11| pencils| | | | 12| Correction pen| | | | 13| Correction fluid and brush| | | | 14| Correction tape| | | | 5| Adhesive notes| | | | 16| glues| | | | 17| Marker& cleaner| | | | 18| Rulers| | | | 19| Erasers| | | | 20| Writing pads/ Notepads| | | | 21| Key cabinet| | | | Mailing Supplies No| Item| Brand/Make| Price/unit| Comments| 1| Custom Label| | | | 2| Laser label| | | | 3| Bubble packaging| | | | 4| Tape dispenser| | | | 5| Envelopes| | | | 6| Shrink Wraps| | | | 7| Plastic bags| | | | 8| Mailing tubes| | | | 9| Shipping boxes| | | | 10| Paper packaging| | | | Electronics and storage Devices No| Item| Brand/Make| Price/unit| Comments| 1| Calculator| | | | | Voice recorder| | | | 3| Label maker| | | | 4| CD & DVD| | | | 5| CD cover, rack and stack| | | | 6| External hard drives| | | | 7| USB memory stick| | | | 8| Computer cables| | | | 9| Ink and cartridges| | | | 10| Copier toner| | | | 11| Copier papers| | | | 12| Inkjet and laser photo papers| | | | Light office Machines No| Item| Brand/Make| Price/unit| Co mments| 1| Stapler| | | | 2| Staple pins| | | | 3| Hole punches| | | | 4| Guillotine| | | | 5| Scissors| | | | 6| Utility knife| | | | 7| | | | | 8| | | | | 9| | | | | 10| | | | |The cost summary of other services rendered is provided on client’s request. Disclaimer: The above cost are estimates and valid within 20 days of preparation of this proposal DELIVERY In-stock goods are delivered within six hours after receiving a PO (Lagos only) and within 48 hours outside Lagos. CLOSING We are committed to prompt, timely and satisfactory delivery of goods and services. Our professional, dedicated personnel and open-ended supply chain keep us above board among our peers. We guarantee satisfaction of client in all areas of our business.

Assignment 6 Essay Example | Topics and Well Written Essays - 1250 words

Assignment 6 - Essay Example The data obtained reveals that learners are gifted differently, and there is a need to attend to them based on their abilities. This provides a platform for teachers to attend to learners with special needs. Necessary assistance would be extended to such learners. Assessing this type of records would be relatively easy with the assistance from subject teachers and administrators of the school. Working closely with parents would help avail necessary documents of previous performance. The author is involved as a principal in a school in Southern Oregon characterized by transition of leadership, where he replaces a principle that left little to be desired. The school has 86% annual student transient rate with a high teacher turnover. Parents’ involvement is low, and all is left to the teachers. The principal aims to turn things around and pull the high-poverty community together. The new principal is keen to realize the key affected areas in his new school. The teachers are alienated in decision-making, and their opinions are overlooked. The learners are not addressed appropriately, and there is a case of multiage grouping. Such a decision affects the overall performance of the learners, in the long run. Cooperative learning is poorly executed leading to a great deal of â€Å"Davids† in the institutions. Another problem is full class inclusion without paying attention to gifted and learners with special needs. The author further realizes that language learning was a mystery topic. With the involvement of teachers, he engages in an action research with an aim to have things work perfectly. He designs a plan to higher new teachers for the school to meet the demands of the learners. The learners would need instructors competent enough to better them. The principal purposes to meet the key parents for their involvement. They would support teachers establish the most conducive environment in the school. He identified requirements in the new