Brookes Brother Firm Research Paper Example | Topics and Well Written Essays - 500 words

Brookes Brother Firm - Research Paper Example Brookes Brother already has a presence on Facebook, Twitter, YouTube, as well as its own Blog. As Ralph Lauren once said â€Å"I don’t design clothes, I design dreams† (Allgreatquotes). The internet has become the dream innovation for the fashion industry. Ecommerce sales are rising in the United States and abroad. It is estimated that global ecommerce sales will reach $963 billion by 2013, while the United States is expected to reach $235 billion in sales within three years (Davis). The apparel industry is growing due to a rise in population and a rise in the income capacity of consumers in emerging economies. In the United States in 2010 the retail sales of clothes and accessories was $218 billion (Plunkett Research). Facebook is the top social media website with over 750 million users. The company must advertise itself using Facebook. Due to the lack of knowledge of the company in social media advertising the firm must hire a professional marketing consulting firm to develop a strategy to maximize the firm’s exposure to its target market of people between the ages of 16 to 30 years of age. The use of a downloadable game sponsored by Bookers Brother is a great way to attract traffic from Facebook users. The company should hire a team of young writers to develop original slogans and conversation topics to discuss on Facebook, Twitter, MySpace, Foursquare and other social media websites. Foursquare is a radical social media network for cellular devices.